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Brand Activism: When and How to Do It the Right Way
Should brands take a stance on social issues? Research and campaign results reveal that the answer is yes, but only, and only if brands are being authentic about it.
The Difference Between Brand, Brand Identity, and Branding
Understanding the difference between your brand and logo, and how your branding and visual identity help you grow and attract more customers.
Breaking Down the Success of "Some Good News"
John Krasinski is a great content creator and sure knows how to connect with his audience. Here's what marketers can learn from his homemade Youtube series "Some Good News".
How to Design Impactful Business Cards
A business card can be your first impression, so how can you make it last?
Avoid design trends and start with Strategy
Design trends come and go, but your brand is everlasting.
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