Desire. Motivate. Support.

DMS Fit

Rooted in their brand values Desire, Motivate and Support, DMS Fit is a personalized one-on-one fitness studio. We were brought in to help reenvision their entire brand identity from the ground up.

services

Visual Identity
Messaging
Web Design
Web Development
Brand Style Guides
Environmental Design

RECOGNITION

The Identity

We started with a complete refresh of the logo. Throughout our strategy session, it became clear that DMS wanted to have a welcoming, and encouraging personality. The logo was designed around weight plates, with thick strokes providing a solid foundation of strength. The color palette balances a welcoming and hard work vibe without feeling intimidating.

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