Sophisticated Beauty

Marchetti Beauty

Marchetti Beauty is the practice of an independent beauty expert servicing southeast Michigan. We were tasked with a complete overhaul of her visual identity and materials from the logo, business cards, collateral, and website.


Visual Identity
Print Design


The Logo

Taking inspiration from the shape of diamonds and their unique cuts, we designed a dynamic, distinctive visual wordmark. We created not only 1 logo, but 5 variations that can be used interchangeably yet still fit together cohesively.

Next Project

Beauty and Wellness Focused on Inner and Outer Beauty


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