Marchetti Beauty is the practice of an independent beauty expert servicing southeast Michigan. We were tasked with a complete overhaul of her visual identity and materials from the logo, business cards, collateral, and website.
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Taking inspiration from the shape of diamonds and their unique cuts, we designed a dynamic, distinctive visual wordmark. We created not only 1 logo, but 5 variations that can be used interchangeably yet still fit together cohesively.