Modern Science, Modern Identity

The Longevity Research Institute

The LRI is a non-profit that is committed to finding treatments that demonstrably extend human lifespan by 2030 through aging research. We were approached to develop an entire visual identity system from a blank slate, alongside a website for the launch of the new organization.


Visual Identity
Web Design
Web Development
Presentation Design
Print Design


The Identity

Through our strategy we identified focus, transparency and openness as key brand attributes. The abstract symbol was designed as a collection of cells coming together indicating discovery, while the center circles create a strong focal point to symbolically represent their key brand attributes.

Digital Experience

To truly differentiate the brand from other science institutes, we developed a custom site incorporate visual elements inspired from the logo in unique animated ways.

Next Project

A distinctive, dynamic logo system


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