The overall design and aesthetic was inspired from Japan’s use of minimalism and clean space. Limited color palette along with diligent use of images and iconography keeps the clutter low and content legible. The clean spatial look also gives Wabi Sabi a premium look, while still feeling boutique.
To express the individuality of each employee, we designed the bio templates with more than a just bio. Each employee has a small intro, a personal quote and answers to three key questions about their work and what they believe Wabi Sabi means to them so that users can find a stylist that best fits them.