Tilghman on Chesapeake is a collection of custom new construction homes located on Tilghman Island in Maryland. The goal was to develop a brand that portrayed the lifestyle and community around this collection of homes.
The community is is a place where time stands still, and the homes are luxurious. The logotype is upscale, yet welcoming. The icon has several nested qualities including the "T" for Tilghman, while also representing an anchor, for those settling down.
Touching the Atlantic Seaboard, we balanced upscale yet welcoming vibe with deep and breezy colors. When emphasis is needed, you'll always see the lighthouse red. In addition to the colors we developed a set of textures, including a recreation of the Maryland flag. Something those from Maryland are proud to fly.
Buying a home is a stressful experience. To create a more engaging and unified experience a suite of collateral and leave behinds keep the buyer at ease.
To enhance the customer journey and experience of the home buying process, a custom welcome bag and packing materials such as box tape and sticker labels are gifted upon closing.
As a part of the brand, we developed a marketing website that provides potential buyers with more information about the community, lifestyle on the island, and home options.